Shivani SalhotraHubSpot Adapt 2020: A Benchmark in Strategic and Agile MarketingWhile reading an article about top B2B marketing campaigns, I was reminded of one that truly stands out to me — HubSpot Adapt 2020…Aug 26Aug 26
Shivani SalhotraHow Top HRTech Companies Have Carved Out Their Niches: A Cheat SheetThe HRTech space has become a red ocean — crowded and highly competitive. With over 20,000 vendors globally, all using similar messaging…Aug 14Aug 14
Shivani SalhotraEmbracing Account-Based Marketing: A Strategic Shift 🚀Over the years, there’s been a noticeable increase in B2B tech companies investing in account-based marketing (ABM). This got me thinking…Jul 24Jul 24
Shivani Salhotra💡 Intel Inside: The Heart of Innovation Since ’68 💡Who doesn’t remember the catchy “Intel Inside” tagline? Since its founding in 1968, Intel has been a driving force in the tech world…Jul 5Jul 5
Shivani SalhotraThe Power of Jobs-to-be-Done in Product MarketingIn today’s competitive business landscape, understanding customers’ needs and desires is paramount to building successful products…May 19, 20231May 19, 20231
Shivani SalhotraAll About Moment Marketing in Under 3 MinutesMost of us came across the term Moment Marketing for the first time when the debate around the ethics of the strategy started making…Sep 8, 2021Sep 8, 2021
Shivani SalhotraCovert Marketing — An Alternative to Traditional Marketing TacticsWe all remember the Bournvita placement in Koi Mil Gaya, the Ray-Ban Aviators that Tom Cruise redefined in Top Gun, or GAP clothing that…Mar 7, 20211Mar 7, 20211
Shivani SalhotraThe Rise of Podcasts and its Implication on MarketingIn a world with an influx of new content every moment, podcast listeners are loyal and rapidly growing. This fact has intrigued many…Dec 27, 2020Dec 27, 2020
Shivani SalhotraIs Influencer Marketing Good or Bad?Influencer marketing is the fastest-growing category under the digital advertisement space. As per Mediakix data, it is estimated that…Sep 13, 2020Sep 13, 2020
Shivani SalhotraTrend-Jacking — A Marketing Tactic That is Hard to MissThe term Trend has evolved with the progress in our society. Initially, it was described as a direction in which something was progressing…Aug 21, 2020Aug 21, 2020
