Shivani Salhotra – Medium

Shivani Salhotra

Shivani Salhotra

The Power of Jobs-to-be-Done in Product Marketing

In today’s competitive business landscape, understanding customers’ needs and desires is paramount to building successful products…

3 min readMay 19, 2023

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The Power of Jobs-to-be-Done in Product Marketing

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Shivani Salhotra

All About Moment Marketing in Under 3 Minutes

Most of us came across the term Moment Marketing for the first time when the debate around the ethics of the strategy started making…

3 min readSep 8, 2021

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All About Moment Marketing in Under 3 Minutes

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Shivani Salhotra

Covert Marketing — An Alternative to Traditional Marketing Tactics

We all remember the Bournvita placement in Koi Mil Gaya, the Ray-Ban Aviators that Tom Cruise redefined in Top Gun, or GAP clothing that…

3 min readMar 7, 2021

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Covert Marketing — An Alternative to Traditional Marketing Tactics

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Shivani Salhotra

The Rise of Podcasts and its Implication on Marketing

In a world with an influx of new content every moment, podcast listeners are loyal and rapidly growing. This fact has intrigued many…

3 min readDec 27, 2020

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The Rise of Podcasts and its Implication on Marketing

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Shivani Salhotra

Is Influencer Marketing Good or Bad?

Influencer marketing is the fastest-growing category under the digital advertisement space. As per Mediakix data, it is estimated that…

4 min readSep 13, 2020

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Is Influencer Marketing Good or Bad?

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Shivani Salhotra

Trend-Jacking — A Marketing Tactic That is Hard to Miss

The term Trend has evolved with the progress in our society. Initially, it was described as a direction in which something was progressing…

4 min readAug 21, 2020

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Trend-Jacking — A Marketing Tactic That is Hard to Miss

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Shivani Salhotra

The “WOW” story of Amazon’s top-selling shampoo

WOW Skin Science’s Apple Cider Vinegar Shampoo has been the number one best-selling shampoo both on amazon.in (Indian marketplace) and…

5 min readJul 31, 2020

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The “WOW” story of Amazon’s top-selling shampoo

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Shivani Salhotra

Is Femvertising a Key to Success?

Titan Raga’s #HerLifeHerChoices, Anouk’s Bold is Beautiful, Oriflame India’s Women’s Day, Always’ #LikeaGirl, Nike’s What are girls made…

3 min readJul 31, 2020

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Is Femvertising a Key to Success?

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Shivani Salhotra

Rebranding or Repositioning — Which is the Best Strategy to Revitalize a Brand?

Brand positioning, repositioning, branding, brand identity, rebranding and the list can go on. These marketing jargons have put many of us…

4 min readJul 31, 2020

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Shivani Salhotra

Shivani Salhotra

Passionate product marketer, viewing the world through a marketing lens. Enthusiastic about sharing my learnings with the world!

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